Epic is Oklahoma’s fastest-growing educational group. As a consequence, it has not only attracted a legion of loyal supporters, students, and families, but also detractors within the media and the public education system from which Epic has sourced a large number of students seeking a more effective provider. AiAdvertising was engaged by Epic to help better understand public attitudes towards charter schools and towards the Epic brand, as well as to help to promote Epic’s core values and to dispel any falsehoods or misconceptions around its increasingly popular education model.
OBJECTIVES
SOLUTIONS
RESULTS
Epic Charter Schools is Oklahoma’s leading charter school group, providing a blended model of online learning and one-to-one instruction to students statewide.
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RESULTS
SOLUTIONS
SOLUTIONS
OBJECTIVES
Ai Advertising – Case Study - Epic Charter School
Epic is Oklahoma’s fastest-growing educational group. As a consequence, it has not only attracted a legion of loyal supporters, students, and families, but also detractors within the media and the public education system from which Epic has sourced a large number of students seeking a more effective provider. AiAdvertising was engaged by Epic to help better understand public attitudes towards charter schools and towards the Epic brand, as well as to help to promote Epic’s core values and to dispel any falsehoods or misconceptions around its increasingly popular education model.
Epic Charter Schools is Oklahoma’s leading charter school group, providing
a blended model of online learning and one-to-one instruction to students statewide.
To better understand the public’s views of charter schools, with respect to the Epic brand specifically.
To promote awareness of Epic’s mission and to dispel any misconceptions.
To improve public sentiment around Epic’s unique educational offering.
UNDERSTAND
PROMOTE
IMPROVE
Objectives
AiAdvertising deployed its Ai Ad Platform and unique process to address these objectives. Here are the elements that yielded the desired results.
SOLUTIONS
AiAdvertising was hired to improve the public perception of Epic Charter School's brand and the charter school educational approach that serves the state's citizens.
RESULTS
Epic achieved a 9% gain in positive sentiment towards its brand and approach
Epic reduced negative sentiment toward charter schools and its own brand by 12%
INCREASED POSITIVE SENTIMENT
REDUCED NEGATIVE SENTIMENT
Epic saw a 10% lift in positive stories about its brand, with an all-time high of 46%, and at the same time a nearly 20% reduction in perceived negative stories on charter schools, which is now at an all-time low of less than 30%
INCREASED POSITIVE SENTIMENT
ALL USERS
NEW USERS
OVERALL, EPIC'S PERFORMANCE FOR NEW TRAFFIC AND ENGAGED USERS HAS SKYROCKETED COMPARED TO THE PRIOR YEAR.
WORKING WITH AIADVERTISING IS MORE THAN JUST A TRANSACTION, IT’S A PURE PARTNERSHIP. THEIR TEAM IS NOTHING LESS THAN EXCELLENT IN THEIR EXECUTION, COLLABORATIVE IN THEIR CREATIVITY AND PASSIONATE IN THEIR PURSUIT OF RESULTS FOR THEIR CLIENTS. WHEN WE FIRST STARTED WITH AIADVERTISING WE WERE HESITANT AS IT WAS OUR FIRST TIME WORKING WITH AN EXTERNAL AGENCY, BUT AFTER OUR FIRST PROJECT WE KNEW IT WAS A FIT. NOT ONLY DID WE SEE INCREDIBLE RESULTS (25% INCREASE IN EVENT ATTENDANCE YEAR OVER YEAR), BUT THEIR INVESTMENT INTO US AS A CLIENT AND BRAND WAS EXCEPTIONAL. FROM THE FIRST KICKOFF MEETING, THEY WERE ALL IN AND FULLY SURRENDERED TO ACHIEVING THE RATHER LARGE (AND QUICK) GOALS SET. SINCE THEN, THEY’VE GONE ABOVE AND BEYOND IN THEIR APPROACH TO ENSURE OUR GOALS AND EXPECTATIONS ARE EXCEEDED. 10/10, I WOULD HIGHLY RECOMMEND AIADVERTISING”... BUT ONLY IF YOU’RE LOOKING TO BLOW YOUR GOALS OUT OF THE WATER.
– Mikel Howard, Director of Marketing
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