They sell, service, and rent heavy equipment, trucks and trailers, engines and generators for construction, earthmoving, mining, industrial, petroleum and agriculture. HOLT CAT also sells Caterpillar machines, engines, trucks and generator parts in Texas.
HOLT CAT turned to AiAdvertising to understand their purchase audience and what media and messaging would be most resonant in an effort to eliminate waste, drive leads, and increase sales.
OBJECTIVES
SOLUTIONS
RESULTS
HOLT CAT San Antonio is one of the oldest and largest Caterpillar dealerships in the United State serving over serving 118 counties in South, Central, North, and East Texas.
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RESULTS
SOLUTIONS
SOLUTIONS
OBJECTIVES
Ai Advertising – Case Study - Epic Charter School
Epic is Oklahoma’s fastest-growing educational group. As a consequence, it has not only attracted a legion of loyal supporters, students, and families, but also detractors within the media and the public education system from which Epic has sourced a large number of students seeking a more effective provider. AiAdvertising was engaged by Epic to help better understand public attitudes towards charter schools and towards the Epic brand, as well as to help to promote Epic’s core values and to dispel any falsehoods or misconceptions around its increasingly popular education model.
Epic Charter Schools is Oklahoma’s leading charter school group, providing
a blended model of online learning and one-to-one instruction to students statewide.
To better understand their customers and potential purchase audience based on their individual interests and motivations.
To promote HOLT CAT's products and drive qualified leads from their most profitable buyers.
The Ai Ad Platform deployed a hyer-personalized campaign across ads and landing pages that spoke to each customer's motivations and measured performance across cost per lead, cost per sale and gross profit.
UNDERSTAND
PROMOTE
CONVERT
Objectives
AiAdvertising leveraged the Ai Ad Platform and our unique process to address these objectives. Below are the elements that uniquely contributed to the success of the campaign.
SOLUTIONS
HOLT CAT engaged AiAdvertising with a goal to understand their audience to determine a product and messaging strategy. After personas were developed and the campaign was activated, HOLT CAT better understood their existing customers and what motivated them to purchase. This information enabled AiAdvertising to create and execute hyper-personalized campaigns positioning specific products and messages that drove higher engagement and more conversions. Persona details provided intelligence used to find look-a-like audiences and convert new customers.
HOLT CAT improved close rates and lead quality with a highly targeted advertising campaign based on personas.
The campaign focused on lead generation resulting in $6.4M in pipeline activity (leads) and up to 14X return on every dollar spent! They saw over $6.3M in Won Revenue attributed directly to the BCP campaign and were able to deeply understand what personas were most profitable.
RESULTS
AiAdvertising executed hyper-personalized ads which attracted new leads resulting in over 468 leads with a value of over $6M in revenue.
By tracking advertising investments and resulting sales conversions, HOLT CAT saw up to 14X return on ad spend proving advertising's true impact on sales.
INCREASED LEADS
GENERATED 37X ROI
PIPELINE VALUE OVER
Return on ad spend
OVERALL, HOLT CAT ACHIEVED 14x ROI AND SAW OVER $6M IN WON REVENUE AND PIPELINE VALUE.
By tracking the persona engagement and conversion, HOLT CAT was able to identify uncover that two persona audiences were most profitable. They strategically marketed specific products based on persona interest.
The Ai Ad Platform enabled HOLT CAT to understand campaign performance and impact. HOLT CAT was able to leverage personas and AI predctions to create effective individualized campaigns that exceeded their expectations.
PERSONA STRATEGY
effective targeted campaignS
Won Revenue by Product Type
AIADVERTISING HAS HELPED US TO DO TWO THINGS BETTER; REACH THE RIGHT CUSTOMERS WITH THE RIGHT MESSAGE AND TRACK THE RESULTS BACK TO REAL FINANCIAL METRICS BEYOND JUST IMPRESSIONS AND CLICKS.
– Mike Colglazier, Director | Marketing
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WORKING WITH AIADVERTISING IS MORE THAN JUST A TRANSACTION, IT’S A PURE PARTNERSHIP. THEIR TEAM IS NOTHING LESS THAN EXCELLENT IN THEIR EXECUTION, COLLABORATIVE IN THEIR CREATIVITY AND PASSIONATE IN THEIR PURSUIT OF RESULTS FOR THEIR CLIENTS. WHEN WE FIRST STARTED WITH AIADVERTISING WE WERE HESITANT AS IT WAS OUR FIRST TIME WORKING WITH AN EXTERNAL AGENCY, BUT AFTER OUR FIRST PROJECT WE KNEW IT WAS A FIT. NOT ONLY DID WE SEE INCREDIBLE RESULTS (25% INCREASE IN EVENT ATTENDANCE YEAR OVER YEAR), BUT THEIR INVESTMENT INTO US AS A CLIENT AND BRAND WAS EXCEPTIONAL. FROM THE FIRST KICKOFF MEETING, THEY WERE ALL IN AND FULLY SURRENDERED TO ACHIEVING THE RATHER LARGE (AND QUICK) GOALS SET. SINCE THEN, THEY’VE GONE ABOVE AND BEYOND IN THEIR APPROACH TO ENSURE OUR GOALS AND EXPECTATIONS ARE EXCEEDED. 10/10, I WOULD HIGHLY RECOMMEND AIADVERTISING”... BUT ONLY IF YOU’RE LOOKING TO BLOW YOUR GOALS OUT OF THE WATER.
– Mikel Howard, Director of Marketing
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