Through secure API integrations, the platform aggregates, cleans, and consolidates data from systems like CRM, eCommerce, website, forms, and social platforms into a unified data lake. The data is organized and clustered by similar behaviors, interests, triggers, and events, illuminating signals and insights that were previously hidden or inaccessible. This data fuels audience personalization.
WON REVENUE & PIPELINE
6M+
WON REVENUE + PIPELINE
$12M+
ROAS AFTER
14x
ROAS BEFORE
3x
Digital marketing, creative, content
building construction products Case STUDY
HOLT CAT
PERFORMANCE
WORKING WITH AIADVERTISING IS MORE THAN JUST A TRANSACTION, IT’S A PURE PARTNERSHIP. THEIR TEAM IS NOTHING LESS THAN EXCELLENT IN THEIR EXECUTION, COLLABORATIVE IN THEIR CREATIVITY AND PASSIONATE IN THEIR PURSUIT OF RESULTS FOR THEIR CLIENTS. WHEN WE FIRST STARTED WITH AIADVERTISING WE WERE HESITANT AS IT WAS OUR FIRST TIME WORKING WITH AN EXTERNAL AGENCY, BUT AFTER OUR FIRST PROJECT WE KNEW IT WAS A FIT. NOT ONLY DID WE SEE INCREDIBLE RESULTS (25% INCREASE IN EVENT ATTENDANCE YEAR OVER YEAR), BUT THEIR INVESTMENT INTO US AS A CLIENT AND BRAND WAS EXCEPTIONAL. FROM THE FIRST KICKOFF MEETING, THEY WERE ALL IN AND FULLY SURRENDERED TO ACHIEVING THE RATHER LARGE (AND QUICK) GOALS SET. SINCE THEN, THEY’VE GONE ABOVE AND BEYOND IN THEIR APPROACH TO ENSURE OUR GOALS AND EXPECTATIONS ARE EXCEEDED. 10/10, I WOULD HIGHLY RECOMMEND AIADVERTISING”... BUT ONLY IF YOU’RE LOOKING TO BLOW YOUR GOALS OUT OF THE WATER.
- Mike Colglazier
DIRECTOR OF MARKETING AT HOLT CAT,
the largest Caterpillar equipment dealer in the United States.
AiAdvertising has helped us to do two things better, reach the right customers with the right message, and track the results back to real financial metrics beyond just impressions and clicks.
HOLT CAT® San Antonio is one of the oldest and largest Caterpillar dealerships in the United States, serving over 118 counties across Texas.
They sell, service, and rent heavy equipment, trucks and trailers, engines, and construction generators as well as earthmoving, mining, industrial, petroleum, and agriculture equipment. HOLT CAT also has a vast inventory of replacement parts for sale.
HOLT CAT turned to AiAdvertising to understand what media and messaging would resonate the most with their purchase audience in an effort to eliminate waste, drive leads, and increase sales.
UND
ERST
AND
UNDERSTAND
To unlock insights from their CRM data to better understand their customers and potential purchase audience based on individual interest and motivation.
PROMOTE
To promote HOLT CAT's products and drive qualified leads from their most profitable buyers by deploying hyper-personalized campaigns based on persona audiences
Objectives
CONVERT
To develop personas and deploy a hyper-personalized campaign via ads and landing pages. Insights were turned into messaging, creative, and imagery that spoke directly to each customer's motivations. The CPP measured performance across cost per lead, cost per sale, and gross profit.
Solution
To leverage the Campaign Performance Platform and our exclusive patent-pending process to address these objectives. Below are the elements that uniquely contributed to the success of the HOLT CAT Building Construction Products (BCP) campaign.
For HOLT CAT, we performed an in-depth aggregation and analysis of their Salesforce CRM data, CallRail data from website calls, LiveChat data from their website, Facebook and Google Ads performance data, and other siloed data sources through an SFTP upload.
Their internal first-party data provided context into the demographic and purchasing history and motivations of their current customers. The individuals’ specific interests and behaviors were used to segment the data into four unique audience clusters — or personas.
For HOLT CAT, we performed an in-depth aggregation and analysis of their Salesforce CRM data, CallRail data from website calls, LiveChat data from their website, Facebook and Google Ads performance data, and other siloed data sources through an SFTP upload.
Their internal first-party data provided context into the demographic and purchasing history and motivations of their current customers. The individuals’ specific interests and behaviors were used to segment the data into four unique audience clusters — or personas.
Through secure API integrations, the platform aggregates, cleans, and consolidates data from systems like CRM, eCommerce, website, forms, and social platforms into a unified data lake. The data is organized and clustered by similar behaviors, interests, triggers, and events, illuminating signals and insights that were previously hidden or inaccessible. This data fuels audience personalization.
For HOLT CAT, we performed an in-depth aggregation and analysis of their Salesforce CRM data, CallRail data from website calls, LiveChat data from their website, Facebook and Google Ads performance data, and other siloed data sources through an SFTP upload.
Their internal first-party data provided context into the demographic and purchasing history and motivations of their current customers. The individuals’ specific interests and behaviors were used to segment the data into four unique audience clusters — or personas.
1
DATA
Through secure API integrations, the platform aggregates, cleans, and consolidates data from systems like CRM, eCommerce, website, forms, and social platforms into a unified data lake. The data is organized and clustered by similar behaviors, interests, triggers, and events, illuminating signals and insights that were previously hidden or inaccessible. This data fuels audience personalization.
For HOLT CAT, we performed an in-depth aggregation and analysis of their Salesforce CRM data, CallRail data from website calls, LiveChat data from their website, Facebook and Google Ads performance data, and other siloed data sources through an SFTP upload.
Their internal first-party data provided context into the demographic and purchasing history and motivations of their current customers. The individuals’ specific interests and behaviors were used to segment the data into four unique audience clusters — or personas.
The CPP offers interactive dashboards that provide full transparency into each campaign and its success. The dashboards provide a visualization so our clients can bridge the gap between advertising investments and their impact on sales. This provides tangible results and KPI tracking, giving our customers the knowledge and insights to make more informed decisions. They can measure ROI by campaign, persona, channel, and overall, and see what works and what doesn’t so they can plan for what’s next.
For HOLT CAT, we performed an in-depth aggregation and analysis of their Salesforce CRM data, CallRail data from website calls, LiveChat data from their website, Facebook and Google Ads performance data, and other siloed data sources through an SFTP upload.
Their internal first-party data provided context into the demographic and purchasing history and motivations of their current customers. The individuals’ specific interests and behaviors were used to segment the data into four unique audience clusters — or personas.
Through secure API integrations, the platform aggregates, cleans, and consolidates data from systems like CRM, eCommerce, website, forms, and social platforms into a unified data lake. The data is organized and clustered by similar behaviors, interests, triggers, and events, illuminating signals and insights that were previously hidden or inaccessible. This data fuels audience personalization.
For HOLT CAT, we performed an in-depth aggregation and analysis of their Salesforce CRM data, CallRail data from website calls, LiveChat data from their website, Facebook and Google Ads performance data, and other siloed data sources through an SFTP upload.
Their internal first-party data provided context into the demographic and purchasing history and motivations of their current customers. The individuals’ specific interests and behaviors were used to segment the data into four unique audience clusters — or personas.
Through secure API integrations, the platform aggregates, cleans, and consolidates data from systems like CRM, eCommerce, website, forms, and social platforms into a unified data lake. The data is organized and clustered by similar behaviors, interests, triggers, and events, illuminating signals and insights that were previously hidden or inaccessible. This data fuels audience personalization.
For HOLT CAT, we performed an in-depth aggregation and analysis of their Salesforce CRM data, CallRail data from website calls, LiveChat data from their website, Facebook and Google Ads performance data, and other siloed data sources through an SFTP upload.
Their internal first-party data provided context into the demographic and purchasing history and motivations of their current customers. The individuals’ specific interests and behaviors were used to segment the data into four unique audience clusters — or personas.
1
DATA
Through secure API integrations, the platform aggregates data from systems like the client’s website or CRM into a unified data lake. This data is organized by similar interests and demographics that were previously inaccessible. Audience personalization can then take place, as in the case of HOLT CAT, where first-party data was used to segment their current customers into four unique personas.
2
PERSONAS
The Campaign Performance Platform reveals personas through a statistically deep blend of behavioral psychology and technology-driven audience research. The resulting, custom avatars solve for who we should be talking to and how to best approach them. For HOLT CAT, persona profiles were modeled against existing customers and leveraged to identify potential, new look-alike audiences.
For HOLT CAT, we performed an in-depth aggregation and analysis of their Salesforce CRM data, CallRail data from website calls, LiveChat data from their website, Facebook and Google Ads performance data, and other siloed data sources through an SFTP upload.
Their internal first-party data provided context into the demographic and purchasing history and motivations of their current customers. The individuals’ specific interests and behaviors were used to segment the data into four unique audience clusters — or personas.
3
CREATIVE
The CPP scores existing creative assets to identify gaps in content or strategy and provide recommendations using personas as a guidepost. The CPP also predicts winning creative and matches them to the right audience. Once a handful of creative assets are developed for each persona segment, the CPP will automatically scale for multi-variant execution, accounting for different variables such as size or medium.
4
ACTIVATION
Our omni-channel activation offers targeted advertising for computers, mobile devices, smart TVs, and more. Personas are used to determine where clients should concentrate their promotional efforts. For HOLT CAT, AiAdvertising executed campaigns across a variety of platforms, pinpointing specific audience segments with search ads and landing pages. Multiple creative iterations were tested to make ongoing adjustments and achieve optimal conversion rates.
5
PERFORMANCE
The CPP offers interactive dashboards that help our clients visually bridge the gap between advertising investments and their impact on sales. By tangibly presenting results and KPIs, our customers are able to make better informed decisions. They can measure overall ROI to see what works and what doesn’t so they can plan for what’s next.
Customized dashboards were developed for HOLT CAT around their specific goals for each persona audience. The dashboards empowered them to drill down into campaign performance and highlight over 30+ crucial data points including audience value, revenue by pipeline stage, and more.
Customized dashboards were developed for HOLT CAT around their specific goals for each persona audience. The dashboards empowered them to drill down into campaign performance and highlight over 30+ crucial data points including audience value, revenue by pipeline stage, and more.
RESULTS
HOLT CAT engaged AiAdvertising with the goal of defining their audience, creating personas to understand purchase motivations, and determining impactful campaign strategies. This information enabled AiAdvertising to execute hyper-personalized campaigns that drove more engagement and conversions. Persona details also helped us find look-alike audiences and convert new customers.
This information enabled AiAdvertising to create and execute hyper-personalized campaigns positioning specific products and messages that drove higher engagement and more conversions. Persona details provided intelligence used to find look-alike audiences and convert new customers.
Ai Advertising – Case Study - Epic Charter School
HOLT CAT improved close rates and lead quality with a highly targeted advertising campaign based on personas.
HOLT CAT improved close rates and lead quality with a highly targeted advertising campaign based on personas. The campaign focused on lead generation resulting in $6.4M in pipeline activity and up to 14x return on ad spend! They saw over $6.3M in won revenue attributed directly to the BCP campaign, and were able to deeply understand what persona audiences were most profitable. HOLT CAT improved close rates and lead quality with a highly targeted advertising campaign based on personas.
Won Revenue by Product Type
Source: campaign and results are from 4/2021 to 3/2022
PRODUCT TYPE
WON REVENUE IN DOLLARS
Won Revenue by Product Type
Source: campaign and results are from 4/2021 to 3/2022
PRODUCT TYPE
WON REVENUE IN DOLLARS
GENERATED 14x ROI
INCREASED LEADS
EFFECTIVE TARGETED CAMPAIGNS
PERSONA STRATEGY
By tracking advertising investments and resulting sales conversions, HOLT CAT saw up to 14x return on ad spend, proving persona-driven advertising's true impact on sales.
AiAdvertising executed hyper-personalized ads, which attracted over 468 new leads for HOLT CAT with a value of $6.4M in revenue. At least $6.3M of the won revenue could be directly attributed to our BCP campaign
The Campaign Performance Platform allowed HOLT CAT to understand the financial impact of their marketing efforts on revenue earned. They were able to leverage personas and AI predictions to create effective, individualized campaigns that exceeded their expectations.
By tracking persona engagement and conversion, HOLT CAT was able to identify two audience segments that were most profitable. They strategically marketed specific products based on persona interests and motivations, which enabled them to better allocate advertising dollars.
INCREASED LEADS
PERSONAL STRATEGY
GENERATED 14x ROI
EFFECTIVE TARGETED CAMPAIGNS
AiAdvertising executed hyper-personalized ads, which attracted new leads resulting in over 468 leads with a value of over $6M in revenue.
By tracking the persona engagement and conversion, HOLT CAT was able to identify that two persona audiences were most profitable. They strategically marketed specific products based on persona interests and motivations, which enabled them to better allocate advertising dollars to the most impactful audience segments.
By tracking advertising investments and resulting sales conversions, HOLT CAT saw up to 14s return on ad spend, proving advertising's true impact on sales.
The Campaign Performance Platform enabled HOLT CAT to understand their campaign performance and overall financial impact on revenue earned. HOLT CAT was able to leverage personas and AI predictions to create effective, individualized campaigns that exceeded their expectations.
GENERATED 14x ROI
INCREASED LEADS
EFFECTIVE TARGETED CAMPAIGNS
PERSONAL STRATEGY
By tracking advertising investments and resulting sales conversions, HOLT CAT saw up to 14s return on ad spend, proving advertising's true impact on sales.
AiAdvertising executed hyper-personalized ads, which attracted new leads resulting in over 468 leads with a value of over $6M in revenue.
The Campaign Performance Platform enabled HOLT CAT to understand their campaign performance and overall financial impact on revenue earned. HOLT CAT was able to leverage personas and AI predictions to create effective, individualized campaigns that exceeded their expectations.
By tracking the persona engagement and conversion, HOLT CAT was able to identify that two persona audiences were most profitable. They strategically marketed specific products based on persona interests and motivations, which enabled them to better allocate advertising dollars to the most impactful audience segments.
OVERALL, HOLT CAT ACHIEVED 14x ROI, OVER $6M IN WON REVENUE, AND $6M IN PIPELINE VALUE.
RETURN ON AD SPEND
14X
$6M+
PIPELINE VALUE
$6M+
WON REVENUE
$6M+
WON REVENUE
OVERALL, HOLT CAT ACHIEVED 14x ROI, OVER $6M IN WON REVENUE, AND $6M IN PIPELINE VALUE.
RETURN ON AD SPEND
14X
$6M+
PIPELINE VALUE
$6M+
WON REVENUE